Your Life Depends On It, an original webinar series, is designed to inspire, exposing thought leaders to cutting-edge behavioral research and innovative industry practice on some very hot topics, and others perennially relevant.
Whether you manage a hospital, provide healthcare, sell health solutions or are a patient, you encounter health choices, decisions and dilemmas over which solutions to choose, and how.
Watch as host Talya Miron-Shatz – behavioral scientist, visiting researcher at Cambridge University, and author of Your Life Depends On It: What You Can Do to Make Better Choices about Your Health – shares surprising insights on medical decision making.
Title: Driving Behavior Change in Health: Behavioral Economics
Description: Behavior change in the holy grail. It’s what every app developer guarantees. It’s what we were aiming for when trying to convince people to vaccinate against COVID-19 (because if they did not want to vaccinate in the first place, behavior change was in order). And it’s also what insurers need to show government agencies, through the HOS (Health Outcomes Survey), Cahps and more, as they aim for seniors to schedule appointments with their PCPs, and to check various topics for discussing specific concerns. How then do we drive behavior change forward, and how long can we expect it to hold? Join us to learn more about this multi-billion-dollar topic!
Date & time: Jun 24, 2021 (5:00-6:00PM UTC)
Register at: https://www.linkedin.com/events/6804843798477225984/
Session 3: Health Literacy – The Secret Weapon
Health literacy goes way beyond reading. It involves motivation to learn, critical thinking, and more. COVID-19, which required that the entire population understand and act upon health information, emphasized how crucial this ability is. But is everyone aware of this ‘secret weapon’ for increasing adherence and health? With 90 million Americans estimated at having low health literacy, we should all be aiming to improve it, or at the very least, to serve health materials at this level. How can we make this happen? And what psychological barriers do our patients need to overcome in order to display all kinds of health literacy (social, critical…). And – in an ever-evolving world, we must also consider health literacy as a core capability every HCP needs. Come and learn the psychology and practice behind this means of mass education, and mass empowerment.
Session 2: Removing Patients’ Barriers to Action
We don’t always keep up with health behaviors, even though they benefit us, and we know it. Neither do patients. Beyond knowledge and attitudes, lies a simple yet powerful trick to drive people to action.
Session 1: Overcoming Vaccination Hesitancy
COVID19 vaccination poses medical and behavioral challenges – just like adherence to medication. Let’s learn how to deal with them! This time we’ll discuss how to present information and elicit trust around vaccinations, and whether we should use carrots, sticks, or both to increase vaccination rates.